Dead by Daylight Hit A Huge Player Count Milestone

A major milestone has been reached for Dead by Daylight in terms of player count, and we've got more information here.
Dead By Daylight Stranger Things Two Kids
Image: Behavior Interactive

Dead by Daylight, the popular asymmetrical multiplayer horror game, has reached a significant milestone of 60 million players worldwide. In an interview with Polygon, Mathieu Cote, producer and head of partnerships at Behaviour Interactive, the game’s developer, attributed the game’s success to a combination of factors, including listening to players and releasing the game at the right time.

In the interview, Cote acknowledged that Behaviour Interactive has been fortunate in its timing, launching Dead by Daylight when the market was receptive to the asymmetrical multiplayer horror genre. However, he also emphasized the importance of listening to players and adapting the game accordingly.

“We got lucky to a certain extent. We get credit for [doing] some [things right], but we got lucky; we released at a time when people wanted what we had to offer. We’ve always tried to be as generous as we can with our monetization.”

Mathieu Cote

The team of 300 developers is dedicated to providing players with a choice to pay or not. This way, no one feels like there is a paywall. At the same time, they also want to offer ways for players to show their support and express their desire for continued game development and deeper gameplay experiences by buying items.

This can be a tough balance and Cote spoke on the dedication and passion of the Dead by Daylight development team, which he says has consistently strived to keep the game fresh and engaging through regular updates and new content.

Cote said the team may not be perfect but they strive to improve with each iteration. While they value the feedback and support from updating what’s already there, they don’t want to shy away from taking bold risks, which is crucial for innovation.

With the game’s massive player base and continued success, Behaviour Interactive is looking ahead to the future with ambitious plans for Dead by Daylight. “There are so many more stories we want to tell,” Cote said. The team has definitely been working hard to try and tell those stories, Dead by Daylight is expanding its universe with a slate of exciting new projects including a movie, a game in collaboration with Supermassive Games, and an internal co-op game.

The senior creative director of Dead by Daylight, Dave Richard, also gave some credence to “luck” in their timing. Still, he also attributed their success to the team’s dedication to keeping the game fresh and innovative.

“Definitely being there at the right time helped, but keeping it fresh, continuing to add to it, and putting our passion into it, I think is what is the reason its successful today.”

Dave Richard

The studio seems focused on the future and what may come, but we hope they make sure to celebrate this time as well. Sixty million is an impressive milestone regardless of who achieves it.

Jorge A. Aguilar

Jorge A. Aguilar

Jorge A. Aguilar, also known as Aggy, is the current Assigning Editor.

He started his career as an esports, influencer, and streaming writer for Sportskeeda. He then moved to GFinity Esports to cover streaming, games, guides, and news before moving to the Social team where he ended his time as the Lead of Social Content.

He also worked a writer and editor for both Pro Game Guides and Dot Esports, and as a writer for PC Invasion, Attack of the Fanboy, and Android Police. Aggy is the former Managing Editor and Operations Overseer of N4G Unlocked and a former Gaming editor for WePC.

Throughout his time in the industry, he's trained over 100 writers, written thousands of articles on multiple sites, written more reviews than he cares to count, and edited tens of thousands of articles. He has also written some games published by Tales, some books, and a comic sold to Telus International.


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