Payday 3 Developers Assemble ‘Strike Team’ to Raise Low Sales and Player Count

Payday 3 is not doing as well as the developers hoped, and we have the details here!
Payday 3 Masked Men Going Into Bank Vault With Cash Around Shooting At Right
Image: Starbreeze Studios

Starbreeze, the developer behind the cooperative heist shooter Payday 3, acknowledged that the game’s performance is below expectations. Their official end-of-year report details “significantly lower levels” of sales and player activity compared to their goals.

While Payday 3 launched for PC and consoles in September 2023, it has received mixed reviews on Steam, with recent negative feedback. According to the report, Starbreeze has formed a “strike team” of veteran developers tasked with tackling the game’s shortcomings and implementing short- and long-term improvements. Specific details regarding the planned changes will be announced soon. The whole idea is to incorporate player feedback and work closely with co-publishing partner Plaion to address player concerns. However, we’ve not seen Payday 3 really do anything big or good, so I doubt it will start selling well out of nowhere.

What’s worse is that they highlighted the continued success of Payday 2. It’s true that Payday 2 boasts over 400,000 active players in some months; it only shows how poorly Payday 3 is being received. If anything, this should be considered a bad thing. This is because they have competition coming with the Den of Wolves game.

Den of Wolves is being made by former developers from the original Payday. They promise to add in everything players have wanted and take risks. Those developers say Payday 3 is bad because the studio doesn’t want to take risks. A huge exodus may happen from Payday 2 to Den of Wolves because it might provide what Payday 3 doesn’t.

While the future of Payday 3 remains to be seen, things are looking down for the developer. Maybe they can turn things around, but they’re on a ticking clock.

Jorge A. Aguilar

Jorge A. Aguilar

Jorge A. Aguilar, also known as Aggy, is the current Assigning Editor.

He started his career as an esports, influencer, and streaming writer for Sportskeeda. He then moved to GFinity Esports to cover streaming, games, guides, and news before moving to the Social team where he ended his time as the Lead of Social Content.

He also worked a writer and editor for both Pro Game Guides and Dot Esports, and as a writer for PC Invasion, Attack of the Fanboy, and Android Police. Aggy is the former Managing Editor and Operations Overseer of N4G Unlocked and a former Gaming editor for WePC.

Throughout his time in the industry, he's trained over 100 writers, written thousands of articles on multiple sites, written more reviews than he cares to count, and edited tens of thousands of articles. He has also written some games published by Tales, some books, and a comic sold to Telus International.

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