Apple has announced that the Vision Pro will be available in two models: The Vision Pro, priced at $1999, and the Vision Pro Plus, priced at $2499.
Both models of the Apple Vision Pro will be available for pre-order starting July 15th, 2023, and will officially be available in stores and online starting August 1st, 2023. Apple has also confirmed that the Vision Pro will be available worldwide by the end of September 2023.
The Apple Vision Pro boasts a cutting-edge design with an ultra-high-resolution display system featuring 23 million pixels across two displays, powered by custom Apple silicon in a unique dual-chip design. This innovative configuration ensures that every digital experience feels immediate and present in the user’s space, surpassing the boundaries of traditional display technology.
The key to the Vision Pro’s innovative capabilities lies in its advanced operating system, visionOS. Built on the foundation of macOS, iOS, and iPadOS, visionOS stands as the world’s first spatial operating system that intermingles digital content with the physical world. Its unique interface transforms the way users interact with digital content, rendering it as though it’s physically present in their surroundings.
“Today marks the beginning of a new era for computing,” Apple’s CEO, Tim Cook, said during the product’s unveiling. “Just as the Mac introduced us to personal computing, and the iPhone to mobile computing, Apple Vision Pro is our introduction to spatial computing. Built upon decades of Apple innovation, Vision Pro is unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations.”
Mike Rockwell, Apple’s vice president of the Technology Development Group, added: “Creating our first spatial computer required invention across nearly every facet of the system. Through a tight integration of hardware and software, we have crafted a standalone spatial computer in a compact wearable form factor, marking the most advanced personal electronics device ever.”
The Apple Vision Pro has been meticulously designed for a wide range of applications, from productivity and entertainment to social connection and content creation. Its three-dimensional interface and infinite canvas for apps promise a new dimension of productivity, allowing apps to appear side by side at any scale, with no boundaries. With support for Magic Keyboard and Magic Trackpad, users can set up a spacious, private, and portable 4K display with sharp text, a perfect workspace that carries the powerful capabilities of their Mac into Vision Pro wirelessly.
For entertainment, the dual ultra-high-resolution displays of the Vision Pro can transform any space into a personal movie theater, complete with advanced Spatial Audio and three-dimensional movies. Its unique spatial computing capabilities also introduce a new level of immersion in gaming, offering access to over a hundred Apple Arcade games on a scale of the user’s choosing.
Social connection is brought to life with the Vision Pro’s unique approach to FaceTime calls. The device employs the user’s surroundings, making use of life-size tiles for each participant and spatial audio for a more immersive conversational experience. Users during a FaceTime call are presented as Personas — digital representations of themselves, reflecting face and hand movements in real time.
Building on its commitment to user privacy, Apple has ensured that Vision Pro users remain in control of their data. A new secure authentication system, Optic ID, uses a user’s iris to unlock the device, with the enrolled Optic ID data protected by the Secure Enclave, remaining fully encrypted and never leaving the device.
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