Capcom Comments Likely Allude To $70 Game Price Standard

Recent comments from Capcom are likely alluding to a standard price of $70 for games, and we've got them here!
Dragons Dogma 2 Archer Shooting Electric Arrows At Monster
Image: Capcom

In a recent earnings Q&A session, Capcom hinted at potentially shifting their pricing strategy towards the increasingly common $70 standard. This comes after their upcoming Dragon’s Dogma 2 became the company’s first title to adopt the higher price tag. Listening to the reasoning makes a lot of sense overall.

The translated excerpt from the session highlights rising development costs as a key factor, stating, “Industry-wide development costs are rising, and we are considering a price review as one option.” This aligns with similar justifications made by other publishers who have already implemented the $70 price point. (Thanks VGC)

Capcom refrained from disclosing specific sales targets for Dragon’s Dogma 2. They categorized it as “in the million-selling class,” suggesting confidence in its performance at the new price point. This aligns with previous statements by Capcom president Haruhiro Tsujimoto, who expressed his belief that game prices should be raised to reflect development costs and employee wages better. He noted, “Development costs are around 100 times higher than they were in the days of the Famicom (NES), but the price of software hasn’t risen so much.”

Capcom’s potential shift towards $70 games would position them alongside Ubisoft, who debuted the pricing strategy with Avatar: Frontiers of Pandora in December 2023. However, it’s worth noting that some publishers, like EA and Activision Blizzard, have opted for a mixed approach, offering certain titles at $60 and $70.

It’s important to remember that Capcom hasn’t made a definitive decision yet. This suggests they are aware of the ongoing debate surrounding the fairness of increasing game prices, with some arguing it’s necessary to keep up with industry costs while others express accessibility concerns. With each developer making their own decisions, we’ll have to wait and see how the industry changes.

Jorge A. Aguilar

Jorge A. Aguilar

Jorge A. Aguilar, also known as Aggy, is the current Assigning Editor.

He started his career as an esports, influencer, and streaming writer for Sportskeeda. He then moved to GFinity Esports to cover streaming, games, guides, and news before moving to the Social team where he ended his time as the Lead of Social Content.

He also worked a writer and editor for both Pro Game Guides and Dot Esports, and as a writer for PC Invasion, Attack of the Fanboy, and Android Police. Aggy is the former Managing Editor and Operations Overseer of N4G Unlocked and a former Gaming editor for WePC.

Throughout his time in the industry, he's trained over 100 writers, written thousands of articles on multiple sites, written more reviews than he cares to count, and edited tens of thousands of articles. He has also written some games published by Tales, some books, and a comic sold to Telus International.

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