Devolver Digital April Fools’ Joke 2024: Getting Into Reality Television

Indie game publisher Devolver Digital announces a surprise pivot into reality TV – but is it real?
Devolver Digital text logo on Red background
Image: Devolver Digital

Indie game publisher Devolver Digital made an unusual move on April Fools’ Day 2024: They announced a shift from video games to reality television. The company, known for its quirky marketing and humor, shared this tongue-in-cheek decision through a series of tweets outlining their satirical reasoning for the change. At least, we think so because it kind of sounds real.

Devolver Digital started by rejecting other types of entertainment: movies because they are consumed in short social media clips, music because of a perceived lack of interest, and literature because it’s for nerds. Then, they had a realization: reality television, with its focus on interpersonal drama, glamour, and conflict, seemed like the perfect new platform for Devolver’s unique brand.

The announcement teased a collaboration with Nerial, the studio behind the popular Reigns series of choice-based narrative games. This led to speculation about a potential reality television project where viewers would control the on-screen drama, similar to Reigns. As an April Fools’ joke, the publisher playfully asked their followers to “watch this space” for a follow-up reveal tomorrow.

I’m definitely going to be here to see it because the whole thing sounds pretty real, and I only half-think this is a joke. This announcement emphasizes Devolver Digital’s known for its playful and often self-deprecating humor. The company enjoys using April Fools’ Day to make light-hearted jokes about itself and current trends in the entertainment industry. However, the comments gave out good ideas that Devolver would be smart to get into.

While it’s probably just a joke for April Fools’ Day, the crazy idea matches Devolver Digital’s usual sense of humor. We’ll have to wait and see, but for now, it’s just a joke. I’ll update this article if that changes.

Jorge A. Aguilar

Jorge A. Aguilar

Jorge A. Aguilar, also known as Aggy, is the current Assigning Editor.

He started his career as an esports, influencer, and streaming writer for Sportskeeda. He then moved to GFinity Esports to cover streaming, games, guides, and news before moving to the Social team where he ended his time as the Lead of Social Content.

He also worked a writer and editor for both Pro Game Guides and Dot Esports, and as a writer for PC Invasion, Attack of the Fanboy, and Android Police. Aggy is the former Managing Editor and Operations Overseer of N4G Unlocked and a former Gaming editor for WePC.

Throughout his time in the industry, he's trained over 100 writers, written thousands of articles on multiple sites, written more reviews than he cares to count, and edited tens of thousands of articles. He has also written some games published by Tales, some books, and a comic sold to Telus International.

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