Game Freak Partners with Private Division for New Game: Project Bloom

Private Division, a Take-Two Interactive label, is set to publish a fresh title from Japanese developer, Game Freak. The new game, codenamed Project Bloom, is a departure from the company's previous works.
Game Freak Private Division Collab
Image: Game Freak / Private Division

In a move that’s set to shake up the gaming industry, Private Division, a distinguished publishing label of Take-Two Interactive Software, Inc., has publicized a new publishing alliance with veteran Japanese developer, Game Freak. As the publisher of choice for this ambitious new venture, Private Division will be bringing a fresh action-adventure intellectual property (IP) to the gaming world, currently under the intriguing codename, Project Bloom.

The partnership marks a new chapter for Game Freak, a company founded in 1989, with a well-earned reputation for creating beloved games. The Tokyo-based developer is famed for the global phenomenon that is the Pokémon franchise, which boasts over 30 entries and is celebrated as one of the top-selling game series in the history of the medium.

The news of the partnership came alongside the reveal of the first piece of concept art for the upcoming game, a move that underlines both Game Freak and Private Division’s enthusiasm for the project. This initial glimpse into the world of Project Bloom has certainly set the gaming community abuzz with anticipation.

Game Freak Project Bloom Screenshot
Image: Game Freak / Private Division

Director at Game Freak, Kota Furushima, expressed his faith in Private Division, applauding the publisher’s track record and global expertise. “From the beginning, Private Division was the publisher we wanted to work with on our new game,” Furushima commented. He voiced his eagerness to deliver an expansive new action-adventure title, affirming that the team is excited to divulge more about the game as it progresses.

Furushima further emphasized that the project is an audacious departure from Game Freak’s previous work, saying, “We’re thrilled to have the opportunity to create new IP that is bold and tonally different from our prior work.”

Echoing Furushima’s sentiments, Michael Worosz, Chief Strategy Officer at Take-Two Interactive and Head of Private Division, expressed his admiration for Game Freak’s long-standing success in the industry. Worosz voiced his readiness to support Game Freak in their latest venture, affirming that the collaboration marked the first time the western publisher has partnered with the Japanese powerhouse. “We’re ready to help Game Freak unleash their potential,” he said, further noting his honor at the opportunity to bring a fresh and audacious IP to the gaming market.

Project Bloom is still in its nascent stages, with no specific release date announced thus far. However, expectations point towards a launch during Take-Two’s Fiscal Year 2026. Both Private Division and Game Freak have expressed their eagerness to share more about the project as it evolves, promising an exciting journey ahead for the gaming community.

Shaun Savage

Shaun Savage

Shaun Savage is the founder and editor-in-chief of Try Hard Guides. He has been covering and writing about video games for over 9 years. He is a 2013 graduate of the Academy of Art University with an A.A. in Web Design and New Media. In his off-time, he enjoys playing video games, watching bad movies, and spending time with his family.

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