The popular arcade-style racing game, Hot Wheels Unleashed, has reached a significant milestone with over 2 million copies sold worldwide and a player base of more than 8 million registered users across various platforms, including Xbox Game Pass and PlayStation Plus collection. This success is further exemplified by the staggering amount of time players have spent in the game, equaling nearly 929 years, according to the announcement.
Developed by Milestone, Hot Wheels Unleashed offers an engaging experience for fans, providing them with the opportunity to race with over 60 different vehicles across six unique environments. Among the wide range of vehicles, the Hot Wheels Twin Mill 2021 stands out as the most used car, being selected for over 20% of total races played.
Both Mike DeLaet, Global Head of Digital Gaming at Mattel, and Luisa Bixio, Milestone CEO, have expressed their excitement for the game’s achievements and the collaboration between their companies. They also acknowledged the dedicated and enthusiastic Hot Wheels fan base contributing to the game’s triumph.
“We are always excited to find great partners that help us bring Mattel’s brands to fans in all-new ways,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “Milestone has done a phenomenal job with Hot Wheels Unleashed, and we’re thrilled that the Hot Wheels community has loved the game as much as we loved creating it.”
“Hot Wheels boasts one of the most engaged and passionate fan bases of any brand in the world,” said Luisa Bixio, Milestone CEO. “We’re proud that Mattel trusted us to bring the brand to life in Hot Wheels Unleashed, and so pleased with how consumers have responded.”
In addition to the thrilling races, Hot Wheels Unleashed encourages players to express their creativity through two features: the Livery Editor and the Track Builder. With the Livery Editor, over 1 million custom liveries have been created for Hot Wheels Originals and Real Manufacturer cars, showcasing the players’ artistic flair. Meanwhile, the Track Builder allows players to design their dream circuits using the iconic orange track, resulting in more than 350,000 original tracks built so far.
The impressive figures and widespread success of Hot Wheels Unleashed highlight the game’s ability to captivate players and tap into the nostalgia of the Hot Wheels brand, which has been a significant part of many gamers’ childhoods.
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