Lies of P Developer Gives Insight On Xbox Game Pass Day One Benefits

The developer of Lies of P gives insight into Xbox Game Pass Day One benefits and we've got the details here!
Lies Of P Main Character Looking At Ruined City
Image: NEOWIZ

Lies of P did a fantastic job captivating audiences with its dark twist on the classic tale. Pinocchio lends itself to fear, but instead of going full horror, they used the dark themes of soulslike games. While this could have been enough for the game to do well, part of the glory goes to Xbox. A day-one release on Xbox Game Pass apparently has its benefits. In an interview with Game Rant, director Jiwon Choi delves into this bold move’s numerous benefits.

It’s easy to see the benefit of launching on Game Pass visibility-wise. Game Pass is a steal at $14.99, so many gamers are looking to the service to see what new games have arrived. It also has the benefit of being accessible to players who wouldn’t pay full retail value. With a subscription, players who might have hesitated at a retail price point were drawn to the game’s intriguing premise.

But the perks extended far beyond player count. As Choi emphasizes in the interview, marketing a new IP can be monumental in the crowded indie landscape. Xbox stepped in with a significant marketing push, running campaigns that helped Lies of P stand out from the noise. This crucial support ensured the game reached a wider audience, a vital factor in establishing itself as a potential franchise.

“The Xbox team ran a wide range of marketing campaigns for Lies of P, and I cannot reveal the exact number here, but a huge number of gamers have played our game through Xbox Game Pass. I believe both parties earned a very good result from this collaboration.”

Jiwon Choi

Rocket League developers said they had a similar experience thanks to joining PlayStation Plus when they first launched. It seems like a great way for smaller studios to get attention.

Unfortunately, the specific numbers of Lies of P cannot be told outside of the studio. This is likely due to contracts forbidding it. While details of how much this helped Lies of P can’t be said in numbers, the fact that the series is continuing is proof that it worked.

Jorge A. Aguilar

Jorge A. Aguilar

Jorge A. Aguilar, also known as Aggy, is the current Assigning Editor.

He started his career as an esports, influencer, and streaming writer for Sportskeeda. He then moved to GFinity Esports to cover streaming, games, guides, and news before moving to the Social team where he ended his time as the Lead of Social Content.

He also worked a writer and editor for both Pro Game Guides and Dot Esports, and as a writer for PC Invasion, Attack of the Fanboy, and Android Police. Aggy is the former Managing Editor and Operations Overseer of N4G Unlocked and a former Gaming editor for WePC.

Throughout his time in the industry, he's trained over 100 writers, written thousands of articles on multiple sites, written more reviews than he cares to count, and edited tens of thousands of articles. He has also written some games published by Tales, some books, and a comic sold to Telus International.

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