NARS Cosmetics Launches New Experience on Roblox

NARS Cosmetics ventures further into the Roblox universe with the launch of "NARS Sweet Rush," a board game experience featuring mini games and virtual fashion items.
Nars Sweet Rush In Game
Screenshot: Try Hard Guides

In a venture into the metaverse, cosmetics brand NARS has launched a new interactive experience on Roblox, known as NARS Sweet Rush. The game presents a colorful, candy-coated universe inspired by the world of Afterglow, offering players a chance to engage in a variety of activities and collect fashion items for their avatars.

Nars Sweet Rush Game Board
Screenshot: Try Hard Guides

NARS Sweet Rush brings a board game experience to Roblox, filled with sweet treats and friendly competition. Players can socialize with friends, traverse game boards by rolling dice, and compete in mini games, all while collecting coveted NARS Style Assets.

Nars Sweet Rush Mini Game
Screenshot: Try Hard Guides

The Sweet Rush game is set on appealing board game maps, where players race against their friends. In a twist of digital indulgence, they can participate in endless mini games to earn rewards, use Glow Coins to acquire sought-after prizes, and adorn their avatars with NARS Style Assets. Power-ups are also available to help players overcome obstacles during gameplay.

The game encourages daily and weekly participation, offering exclusive rewards to daily logins and weekly competitions. Players can win a unique UGC treat by collecting ten style assets, or by ranking in the top 20,000 and top 100 of the weekly leaderboard.

This isn’t NARS’s first foray into the world of Roblox. The cosmetics company previously hosted the NARS Color Quest event in July 2022, inviting adventurers to join together to gather all the NARS Shades to complete their virtual makeup palette. During this event, players could create distinct looks that represented their unique style and share them with the Roblox community.

NARS Color Quest offered an array of interactive activities. Players could explore different islands to collect shades, find hidden shades to unlock abilities, and create endless looks with a freeform makeup customization tool. In addition to this, players could snap a selfie, share it using Snapshot, and potentially make it to the trending feed. The event also allowed them to meet the character of François Nars, the Founder and Creative Director, who acted as the Color Quest host.

Shaun Savage

Shaun Savage

Shaun Savage is the founder and editor-in-chief of Try Hard Guides. He has been covering and writing about video games for over 9 years. He is a 2013 graduate of the Academy of Art University with an A.A. in Web Design and New Media. In his off-time, he enjoys playing video games, watching bad movies, and spending time with his family.

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