Revolution Beauty, a prominent makeup brand, has revealed an exciting collaboration with Epic Games and Fortnite, the well-known Battle Royale game. This partnership aims to create a line of themed cosmetics that blend the worlds of beauty and gaming. Revolution Beauty, founded in 2014 by Adam Minto and Tom Allsworth, has become an affordable brand for cosmetics and often creates makeup dupes of popular shades.
Though the companies have released limited information about the collaboration, an Instagram post from Revolution Beauty suggests that fans can expect a cheek palette, two eyeshadow palettes, makeup brushes, a yellow sponge blender, and an array of lip colors. The post read, “Get ready to put your game face on – our latest collab Revolution x Fortnite drops soon! 🎮 You’ll for sure want to emote when it launches! Coming Soon on our website, our digital partners, and it will be available exclusively in @walmart stores 🇺🇸.”
Credit to iFireMonkey on Twitter for tweeting about the collaboration.
Fortnite has previously joined forces with various brands outside of gaming, including Ralph Lauren, Balenciaga, and Difuzed. This surge of collaborations highlights the growing influence of video games in pop culture. With the recent success of TV shows and movies like The Witcher, The Last of Us, and The Super Mario Bros. Movie, it’s clear that the integration of video games into diverse industries is not losing momentum.
As video games continue to permeate pop culture, this collaboration between Revolution Beauty and Fortnite signifies an innovative step towards blending the realms of beauty and gaming. Fans of both Fortnite and Revolution Beauty can look forward to the upcoming release of these themed cosmetics, which will be available soon on Revolution Beauty’s website, through digital partners, and exclusively at Walmart stores in the United States.
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