Roblox Making Marketplace Creation Easier & More Accessible; Adding Adidas

Roblox is adding some new features to its marketplace to help users.
Adidas Roblox Green People
Image: Roblox Corporation

Roblox, the widely-used online gaming platform, has significantly changed its Marketplace. The changes are supposed to support creators and simplify the process of designing virtual items. Previously, only approved applicants could create 3D items for the Marketplace. Now, Roblox is allowing all users to access the platform, hoping to encourage a wave of new creators to come and join.

This is paired with the push to simplify creation with new tools like the Avatar Auto Setup tool. This tool uses AI to turn 3D models into Roblox avatars, saving time and expertise. It will also offer templates for creators and brands to create customizable shopping experiences for avatar items. While this means more creators can join and try, it will lead to a more saturated marketplace with lower-quality items.

“And soon, we’ll offer templates allowing creators and brands to build customizable shopping experiences dedicated to the buying and selling of avatar items. For example, Dress to Impress is a space that celebrates diversity and inclusivity, and where users can dress up as themselves and then walk a runway or vote on others’ looks.”

Roblox Blog

The Marketplace experience on Roblox is also getting an update. Instead of just looking at individual items, Roblox is now focusing on avatars. This means users can now check out complete outfits and looks, giving them more options to show their style. AI-powered recommendations will help users find personalized content. Also, the social side of the Marketplace will improve, letting users share their creations and purchases on Roblox.

Underlying these changes focuses on creating a fair and sustainable virtual economy. New systems are being introduced to ensure that Marketplace prices adjust automatically based on supply and demand, ensuring fair returns for creators. Additionally, Roblox has put in place tools like Rights Manager to protect intellectual property and ID verification to maintain accountability within the creator community.

The partnership with Adidas is a clear example of this. The well-known sportswear brand brings its products to Roblox and tries out virtual shopping experiences, allowing users to design their own Adidas items. Brands like Gucci and Nike are also making a big impact on the platform, showing major companies’ increasing interest in the Roblox marketplace. Getting these brands into kids’ minds early is a smart idea.

Roblox aims for its Marketplace to be a center of creativity, teamwork, and self-expression. With the goal of making creation available to all and nurturing a thriving, active economy, the platform seeks to draw in a fresh group of creators and inspire its large user community.

Jorge A. Aguilar

Jorge A. Aguilar

Jorge A. Aguilar, also known as Aggy, is the current Assigning Editor.

He started his career as an esports, influencer, and streaming writer for Sportskeeda. He then moved to GFinity Esports to cover streaming, games, guides, and news before moving to the Social team where he ended his time as the Lead of Social Content.

He also worked a writer and editor for both Pro Game Guides and Dot Esports, and as a writer for PC Invasion, Attack of the Fanboy, and Android Police. Aggy is the former Managing Editor and Operations Overseer of N4G Unlocked and a former Gaming editor for WePC.

Throughout his time in the industry, he's trained over 100 writers, written thousands of articles on multiple sites, written more reviews than he cares to count, and edited tens of thousands of articles. He has also written some games published by Tales, some books, and a comic sold to Telus International.

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