Square Enix Needs FFVII Rebirth To Sell Well According To A Financial Brief

Square Enix's fate rests on Final Fantasy VII Rebirth, and we've got the details here!
Final Fantasy Vii Rebirth Death Scene
Image: Square Enix

According to insights gleaned from a recent sales call, Square Enix’s financial future appears heavily tied to the upcoming release of Final Fantasy VII Rebirth. The highly anticipated title, slated for February 2024, was described as the “greatest variable” impacting the company’s ability to achieve its full-year operating income target of 55 billion yen. That’s a lot of pressure.

Executives recognized the pressure, noting positive feedback received on the game thus far and expressing hope for a “sizable earnings contribution” in the final quarter of the fiscal year. This optimism extends beyond Rebirth, with Square Enix anticipating a strong Q4 performance from its Games for Smart Devices/PC Browser sub-segment thanks to the recent launch of Final Fantasy VII Ever Crisis and planned synergies between the two FFVII titles.

There’s a lot going on in a Financial Brief, so I’ve got it down to cliff notes. Essentially, Square Enix is doing well with Final Fantasy but not as well in other games. There aren’t as many people playing other games as Final Fantasy, so they need to convince more people to buy it. At the same time, they have to improve on selling other games.

The call also shed light on Square Enix’s broader strategic priorities. Recognizing the limitations of a portfolio overly reliant on established franchises like Dragon Quest and Final Fantasy, the company emphasized plans to diversify its offerings. This includes strengthening internal development capabilities to produce a wider range of titles, potentially venturing into genres beyond its traditional comfort zone.

The call also acknowledged challenges encountered with recent releases like Infinity Strash: DRAGON QUEST The Adventure of Dai, attributing harsh feedback to a disconnect between expectations and what was actually delivered. A shift towards a more market-oriented development approach was presented as the solution, with Square Enix citing efforts to incorporate player feedback earlier in the development cycle. Marketing as a whole was a big focus area in the sales call.

Square Enix acknowledged the need to adapt to the changing digital landscape and evolving consumer preferences. Building a robust publishing function and honing targeted marketing strategies are key aspects of this effort.

Final Fantasy VII Rebirth is crucial to Square Enix’s financial future. However, they’re doing their best not to rely on just one game. We’ll see if these efforts pay off in the coming months.

Jorge A. Aguilar

Jorge A. Aguilar

Jorge A. Aguilar, also known as Aggy, is the current Assigning Editor.

He started his career as an esports, influencer, and streaming writer for Sportskeeda. He then moved to GFinity Esports to cover streaming, games, guides, and news before moving to the Social team where he ended his time as the Lead of Social Content.

He also worked a writer and editor for both Pro Game Guides and Dot Esports, and as a writer for PC Invasion, Attack of the Fanboy, and Android Police. Aggy is the former Managing Editor and Operations Overseer of N4G Unlocked and a former Gaming editor for WePC.

Throughout his time in the industry, he's trained over 100 writers, written thousands of articles on multiple sites, written more reviews than he cares to count, and edited tens of thousands of articles. He has also written some games published by Tales, some books, and a comic sold to Telus International.

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