Xbox Restructures Leadership and Marketing Team, Promotes Sarah Bond and Matt Booty

Xbox introduces new organizational structure, promoting Sarah Bond as President of Xbox and Matt Booty as President of Game Content and Studios.
Sarah Bond Xbox
Image: Microsoft

Big news has emerged today as the gaming industry giant, Xbox, has announced remarkable changes in its leadership and marketing team. This significant revelation came to light just a few weeks after Microsoft’s acquisition of Activision Blizzard became a closed deal.

Phil Spencer, Microsoft Gaming CEO, communicated these changes through an internal memo addressed to Xbox employees, as reported by The Verge. In his message, Spencer detailed all the key changes in the organization and highlighted the rationale behind this decision. He also expressed his excitement to partner with this team of leaders to advance their mission for the next era of Xbox in service of players and creators.

“As our business continues to grow, it’s important that we structure ourselves to sustain that momentum with effective clarity and accountability across Gaming.”

Phil Spencer, Microsoft Gaming CEO

The internal memo disclosed that Matt Booty, formerly the Head of Xbox Game Studios, has been promoted to President of Game Content and Studios, now entrusted with the added responsibility of overseeing ZeniMax. Meanwhile, Sarah Bond will now lead as President of Xbox, overseeing hardware works, player and creator experiences, platform engineering, strategy, business planning, data & analytics, and business development. Furthermore, Dave McCarthy will now take charge of business operations and the seamless integration of Activision Blizzard as the Chief Operations Officer for Microsoft Gaming.

Additionally, in a memo from Microsoft CEO Satya Nadella, it was revealed that Chief Marketing Officer Capossela is stepping down to make way for Takeshi Numoto after 32 years of dedicated service. Satya Nadella expressed his excitement for Takeshi Numoto’s transition to the CMO role, highlighting his central role in the company’s Cloud transformation.

These organizational changes within Xbox usher in a new era that holds the potential for fresh opportunities and innovations, ultimately shaping a transformative future for Xbox and its global community. This move demonstrates Xbox’s dedication to enhancing and adapting to the ever-evolving landscape of the gaming business, especially in light of the integration of Activision Blizzard into its fold.

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Shemiah Ruina

Shemiah Ruina

Shemiah is a gaming niche writer and an Electronics Engineering graduate at the Technological University of the Philippines. She plays a lot of RPGs and FPS games. She also enjoys watching movies and anime.

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