Rihanna’s Fenty Beauty Appears to Be Heading to Roblox

It appears that Rihanna's beauty brand, Fenty Beauty, is set to make its debut on the Roblox platform, expanding its presence into the virtual world.
Image showing a photo of Rihanna's face along with two characters from Roblox.
Image: Rihanna / Roblox

In what could be a unique merger of beauty and gaming, indications are strong that Rihanna’s beauty brand, Fenty Beauty, is heading towards integration with the Roblox platform. These findings were revealed by a LeaksEvents on Twitter, who tweeted the existence of a game labeled “Fenty Beauty + Skin Experience” within the platform’s universe. Alongside this discovery were two achievable badges, both associated with the completion of particular tasks, possibly leading to rewards in the form of avatar items. While these observations strongly suggest an upcoming announcement, there has been no official confirmation from either Roblox or Fenty Beauty.

The discovered badges and their accompanying descriptions are as follows:

Fenty Skin Beanie

Let get into it! Once you have created the Fenty Skin Melt Awf Jelly Oil Makeup-Melting Cleanser be sure to cop this hat.

Fenty Beauty Gloss Bomb Backpack

Be sure to snatch up this Fenty Beauty Gloss Bomb Backpack after you make your first Gloss Bomb in the Fenty Beauty + Skin Experience.

It’s worth noting that Rihanna and Fenty Beauty are not the only beauty-related entities exhibiting interest in Roblox. Other cosmetics brands such as NARS Cosmetics and NYX Professional Makeup have also set foot in the virtual platform, indicating a trend of beauty brands finding potential avenues for promotion within the gaming universe.

Shaun Savage

Shaun Savage

Shaun Savage is the founder and editor-in-chief of Try Hard Guides. He has been covering and writing about video games for over 9 years. He is a 2013 graduate of the Academy of Art University with an A.A. in Web Design and New Media. In his off-time, he enjoys playing video games, watching bad movies, and spending time with his family.

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