Roblox is certainly increasing their brand partnerships in recent months. Man City, Spotify, Hello Kitty, Sonic the Hedgehog, and many more have launched onto the platform to varying success. While this isn’t a premiere, as it has dabbled with the platform before, it looks like Gucci will making a return to Roblox in the form of Gucci Town.
The announcement was made on the official Gucci Twitter account with a teaser image displaying an in-game screenshot of what must be the new experience they will be launching. There’s a Gucci Vault and Gucci Shop clearly visible, along with what appears to be teleporters that will likely take you to additional areas in the game.
Gucci previously launched some limited items in the past, which included bags and other accessories from a real collection that was purchasable in stores. Based on leaks from the Roblox Event Hunters Twitter account, it looks like there will be more items to purchase.
As of right now, the item list includes the Pink Gucci Shade Cape, Brown Striped Gucci Bag, and the Gold Laced Gucci Bag. We’ll have to wait and see what else Gucci has in store for the platform, and whether or not this foray will be more permanent than their last!